About our company
Company Information
Atlas Sensor Technologies produces easy-to-use, cost-effective sensors for monitoring water quality. Atlas’ suite of sensors will allow real-time detection of water quality, improve the reliability of water treatment equipment, and reduce negative impacts from waste
Hardness Sensors
Atlas' first product is an IoT sensor that detects hardness in water. The Company aspires to change the paradigm of salt-regenerated water softening by introducing a new method for determining when a softener needs to be regenerated. The Atlas hardness sensor will improve how softeners operate by improving regeneration efficiency and monitoring softener operations. Our patented hardness sensor was developed at The University of Texas at El Paso by the late Dr. Thomas A. Davis and Dr. David Nemir. As the exclusive licensee, Atlas is working to develop its prototype into a production product and sell turnkey devices to water treatment service companies and softener systems manufacturers.
About Atlas
Atlas Sensor Technologies, Inc., was formed in 2014 (originally as Atlas Regeneration Technologies, LLC) to develop hardness sensors for water softeners. Since its establishment, Atlas has utilized founder and grant funds to obtain the US and foreign patents (additional patents pending), perform research leading to a working beta product, and perform commercialization research. Atlas is based at the Medical Center for the Americas Foundation's Cardwell Collaborative building in El Paso, Texas. This facility allows for shared laboratory space, offices, and conference rooms for startups located in the El Paso area. Another benefit to Atlas is that the first beta test of its sensors will be at the Cardwell building. The issued patents (US 9,778,299 and foreign patents) disclose a method and apparatus for using electrical resistance in a continuous ion exchange material as a proxy for water hardness.
Our Management team
CEO & President: Malynda Cappelle, PhD, MBA
CEO & President: Malynda Cappelle, PhD, MBA
CEO & President: Malynda Cappelle, PhD, MBA
Malynda Cappelle received an MBA, a BS and MS in Chemical Engineering, and a PhD in Civil Engineering with a focus on sustainable water treatment. Dr. Cappelle has more than 20 years of experience with potable and industrial water treatment and research. Before coming to UTEP, Malynda served as a technical advisor to small businesses in
Malynda Cappelle received an MBA, a BS and MS in Chemical Engineering, and a PhD in Civil Engineering with a focus on sustainable water treatment. Dr. Cappelle has more than 20 years of experience with potable and industrial water treatment and research. Before coming to UTEP, Malynda served as a technical advisor to small businesses in New Mexico while working at Sandia National Laboratories. She has been involved with the hardness sensor development at both UTEP and Atlas. Malynda led a student team in two business plan competitions in 2014 and was the entrepreneurial lead for the I-Corps programs in 2016-2017. Dr. Cappelle is a co-inventor of another UTEP-patented technology that combines solar power and desalination. Say something interesting about your business here.
Secretary: David Nemir, PhD, PE
CEO & President: Malynda Cappelle, PhD, MBA
CEO & President: Malynda Cappelle, PhD, MBA
Dr. David Nemir is a co-founder of Atlas and co-inventor of the hardness sensor technology, specializing in the electronic interfacing of cation-exchange sensors. Dr. Nemir received a PhD degree in electrical engineering and is a former tenured faculty member in electrical engineering at UTEP. In 1996, he founded X-L Synergy, LLC, to dev
Dr. David Nemir is a co-founder of Atlas and co-inventor of the hardness sensor technology, specializing in the electronic interfacing of cation-exchange sensors. Dr. Nemir received a PhD degree in electrical engineering and is a former tenured faculty member in electrical engineering at UTEP. In 1996, he founded X-L Synergy, LLC, to develop and manufacture electrical fault mitigation technology. In 2007, he co-founded TXL Group, Inc. to develop and deploy the next generation of practical thermoelectric power-generation devices. Dr. Nemir is a registered Professional Engineer (Texas) and has 15 issued US Patents.
VP: Joshua Ladd
CEO & President: Malynda Cappelle, PhD, MBA
VP: Joshua Ladd
Joshua holds a BS in Finance from Arizona State University, where he graduated Magna Cum Laude, and an MBA from UTEP. While at UTEP, Joshua was involved in the 2013 Paso Del Norte Venture Competition, where his team took second place overall and won best business plan. Joshua has a track record of growth and leadership going back to his
Joshua holds a BS in Finance from Arizona State University, where he graduated Magna Cum Laude, and an MBA from UTEP. While at UTEP, Joshua was involved in the 2013 Paso Del Norte Venture Competition, where his team took second place overall and won best business plan. Joshua has a track record of growth and leadership going back to his time in the Army. Joshua was honorably discharged and holds various medals, including the Combat Action Badge, Army Achievement Medal, and Army Commendation Medal with Valor. Joshua Ladd is currently in Medical Device Sales as an Executive Senior Sales Consultant for KLS Martin representing El Paso, TX, and Southern NM.